Skip to content
Colorado BMEF
Home Page
Courses
DECA
FBLA
Contact
Home Page
Courses
DECA
FBLA
Contact
Principles of Marketing
Scope & Sequence
Course Framework
Welcome to the World of Marketing
Introduction to the Class
The Most Popular TED Talks
Introduction to Marketing and DECA
How to Shake Hands like JFK
Handshakes Mini-Lesson
Funny Icebreaker Questions
DECA Website Scavenger Hunt
MBA Institute: Project Management Plan
Project Management Plan - Sample
Welcome to the World of Marketing
Introduction to Makerting Mix
Marketing Mix Objectives
TED Talk on Body Language
The 4 P's of an Entertainer
Applying the Marketing Mix (the 4 P's)
Welcome to the World of Marketing
Introduction to Marketing Functions
Objectives for Marketing Functions
Marketing Functions from MBA Research
MBA Marketing & Global Economy Activity
7 Functions of Marketing Notes Guide
7 Functions of Marketing Activity
Unit 1: Market Strategy and Planning
Performance Objectives for Market Planning
Objectives for Segmentation, Targeting, and Positioning
The 4 P's PowerPoint
Introducing the BCG Matrix
The New Silent Generation
Consumer Behavior Infographic
MBA Marketing Plan Research Activity
MBA Marketing Plans Reading/Discussion
Situational Analysis Planning Guide Sheet
The 5 P's Restaurant Project
Marketing Segmentation Assignment
Unit 1.1: Marketing Project
The Final Marketing Plan Project is introduced around the third week of the course. The teacher can either choose one local business for all students to use when writing their plans OR involve several businesses to give the students choices. Rewards for the best plan can be offered by the teacher or business. See more options under the "Semester Project" heading at the bottom of this page.
Final Marketing Project - Marketing Plan
Marketing Plan Student Example
Unit 2: Marketing Research and Sales Forecasting
Marketing Research Objectives
Market Research PowerPoint
Marketing Research Activity
Market Research Project
T-Shirt Market Research Project
T-Shirt Project Rubric
Unit 3: The Marketing Environment, Ethics, and Social Responsibility
Marketing Commercialization Assignment
Daniel's Fund Ethics Case
10 Companies with Social Responsibility at the Core
Ethics in Advertising PowerPoint
Ethical Dilemmas Assignment
Unit 4: Global Marketing
Objectives for International Marketing
Global Opportunities PowerPoint
McDonalds Assignment - Global Marketing Example
Unit 5: New Products and Product Life Cycle Strategies
Objectives and Performance Indicators for New Products
Product Life Cycle Video
Video Lecture on Product Life Cycle
Product Life Cycle of a Barbie - Video
Product Life Cycle Assignment
Kickstarter Activity
Taste Test Assignment
Unit 6: Consumer and Business Behavior - Brand Management
Objectives for Corporate Branding
Who Am I? Company Logo Activity
Logos PowerPoint
Branding Explained - Video
Hidden Messages in Logos - Video
The Art of a Logo - Video
Forbes' List of the World's Top Brands (2018)
Canva - Free Online Design Tool
Poster Project on Corporate Branding
Brand You Assignment
Logo Creation Project
Unit 7: Pricing Strategies
Pricing Competencies
Pricing Handout
National vs. Generic Brands - Taste Test Activity
The Actual Truth on How Much Things Cost Video
Charging for Class Questions
Calculating Prices Worksheet
Pricing Project
Unit 8: Distribution Channels
Channel Management Performance Indicators
Distribution Notes PowerPoint
Channel of Distribution Lesson
Selecting Channel Distribution
Physical Distribution Brochure Activity
Unit 8.1: Distribution Channels
Distribution Project
Distribution Project
Distribution Project Rubric
Distribution Project - Student Evaluations
Unit 9: Promotion
Performance Indicators for Promotion
Unit 9.1: Promotion
Advertising
Print Advertising PowerPoint
Marketing Career Path Opportunities
Objectives and Performance Indicators for Career Paths
Careers in Marketing
Marketing Careers Activity
Marketing Career Student Lecture Activity
Career Shadow Experience
Resources
Guest Speaker Worksheet
Team Case Study Rubric
Market Research Infographic
Semester/Course Project Options
The Final Marketing Plan Project is introduced around the third week of the course. The teacher can either choose one local business for all students to use when writing their plans OR involve several businesses to give the students choices. Rewards for the best plan can be offered by the teacher or business.
Option #1 Marketing Analysis Project
Option #2 Company Design Project
Option #3 Generation Business Project
Option #4 Marketing Plan Project
Option #4 Rubric
Option #4 Student Example
Additional Resources
Shared Google Drive with Marketing Resources from the BAM Conference
Marketing Lesson Plans